The Marketing Process Definition The marketing process to analyze market opportunities, selecting target markets, developing marketing mix, and finally managing the marketing effort. As one can see that the targeted customers stand at the center of the marketing process. Four Steps in Marketing Process Analyzing marketing opportunities Selecting target markets Developing marketing Mix Managing the marketing effort Analyzing Marketing Opportunities The First step in marketing process is to analyzing market opportunities. After analyzing the marketing opportunities only then marketer and C-suite …
Definition of Strategic Planning The term strategic planning can be simply defined as “a process which directs an organization towards achievement and accomplishment of goals and objectives in an organized way in its changing marketing environment”. Meaning of Strategic Planning Strategic planning plays a vital role …
What is Marketing Information Systems All businesses are operating under conditions of risk and uncertainty. The success or failure of any firm or company depends on many factors like economic situation, the changing tastes of customers, the extent and nature of competition and competitive activities and …
Marketing Environmental Factors Companies get resources from the environment and supplies goods and services to the environment. There are different environmental factors that affect a business ability to serve its customers. These marketing environmental factors provide opportunities or threats to a particular business. Every company or …
Marketing Environmental Factors affect Buiness No business exists and operates in a vacuum, but every business exists and operates in an environment. Efficient and effective marketing strategy always depends upon marketing manager’s ability to understand the marketing environment in which the business operates. The marketing environment …
Global Marketing Environment Whole marketing revolved around building and sustaining profitable relationships with customers. For the purpose of making profitable marketing relationship it is very essential for marketers and marketing students to understand Global Marketing Environment which actually surrounds all these marketing relationships. The global marketing …
What is Marketing Strategic Planning Marketing Strategic Planning means to plan all the activities of a business to ensure competitive advantages and profitability. Marketing Strategic planning involves adapting the firm to take advantage of opportunities in its constantly changing marketing environment. Marketing Strategic planning engages a …
Buying decision behavior varies from place to place and person to person, either purchase of a detergent soup or hardy bikes. Buying decision behavior become more complex in the result of more buying participants and deliberation. There are different factors which affects buying decision behavior. Buying …
