E-Marketing Meaning E-marketing is referred to those strategies and techniques which utilized online ways to reach target customers. There are millions of Internet users that daily access different websites using a variety of tools like computers, laptops, tablet and smart or android phone devices, and the …
Many companies spend a large amount of time and money on product collateral, PR campaigns and on other option but with that either companies do not reach and properly deliver their message to their target customers or cannot achieve their business objectives and goals. However, those …
What is a Marketing Communication Mix? A successful company needs well-researched and well-developed marketing strategy. This helps the company to reach their customers. As an essential part of company’s marketing strategy, marketing communications mix sometimes also called the promotional mix. These are the tools that will …
Market segmentation refers to sub dividing a market keeping in view some commonality, similarity, or kinship. Market Segmentation is considered one of the most important pillars of marketing strategy. Definition of Market Segmentation We can simply define market segmentation as “dividing the whole market into different …
Integrated Marketing Communication Strategy Communication is always one of the vital and most important strategic areas of any company’s success. A company can have the best and most innovative products or services, but if company’s internal as well as external communications are weak, then the demand …
Price is a strong element of marketing strategy of any company. Price has direct impact on the customer, customer buying behavior, business and on the overall economy. To customers the price is a major indicator of good quality product and also important factor in making decision …
A research is an organized process of collecting data about any specific problem or need for example students do research for completing their thesis. But marketing research is something different then usual and routine base researches. Definition of Marketing Research Marketing research process can be defined …
