The task of creating strong customer loyalty is called relationship marketing. It embraces all the steps that companies undertake to know and serve their valued customer better. Following five are the different levels of customer relationship building. Basic Marketing: The scales person simply sells the product. …
Companies seeking to grow their profit have to boost their sales. This requires exploring new markets and broadening their customer base. They then make vigorous effort to attract new customers. For this purpose, they do all out effort ranging from advertising in the target market to …
After receiving applications, the next step in staffing is Selection. It is sorting out unqualified personnel that have come to the forth as a result of recruitment stage. Thus, only, most suitable candidates are examined. Selection comprises of the following phases/ steps: Steps in Selection Process …
A good organization structure and a good plan can be ruined by merely placing the wrong men on the jobs. While putting the right men on the right jobs, still offers a chance that they might be able to develop sound plans and a sound organization …
Marketing or Distribution Channels are sets of interdependent organizations involved in the process of making a product or service available for use or consumption. These are one of the most critical decisions. Advantages of Distribution Channels Financial help to producer Direct marketing may not be feasible. …
Michael Potter proposed the value chain as a tool for identifying ways to create more customer value also called value chain analysis. Every firm performs activities in order to design produce, market, deliver and support its product. The value chain identifies nine strategically relevant activities that …
Definition of Organization Structure Structure is “A formal system of task and reporting relationships that controls, co-ordinates and motivates employees so that they work together to achieve Organizational goals” Organization is uniform, structured and coordinated effort for achievement of economic/financial objectives for profit seeking firms and …
There are a number of demographic characteristic contributing to diversity. The most widely recognized involve age, gender, ethnicity, and education. A detail description of these characteristics provides insights into the nature of diversity in the workplace. Age The workforce is getting progressively older. The percentage of …
What is Diversity Diversity simply refers to human characteristics that make people different from one another. In the last few years, the changing composition of the organizational work force (diversity) has had dramatic effects on the study and application of management and organizational behavior. In the …
What is Price Discrimination It is Price discrimination when a company charges different price to different consumers for similar products and service, for reasons not related with differences in cost. It should be keep in mind that charging different prices for the associated products or services …
