A research is an organized process of collecting data about any specific problem or need for example students do research for completing their thesis. But marketing research is something different then usual and routine base researches. Definition of Marketing Research Marketing research process can be defined …
The Marketing Process Definition The marketing process to analyze market opportunities, selecting target markets, developing marketing mix, and finally managing the marketing effort. As one can see that the targeted customers stand at the center of the marketing process. Four Steps in Marketing Process Analyzing marketing opportunities Selecting target markets Developing marketing Mix Managing the marketing effort Analyzing Marketing Opportunities The First step in marketing process is to analyzing market opportunities. After analyzing the marketing opportunities only then marketer and C-suite …
Definition of Strategic Planning The term strategic planning can be simply defined as “a process which directs an organization towards achievement and accomplishment of goals and objectives in an organized way in its changing marketing environment”. Meaning of Strategic Planning Strategic planning plays a vital role …
What is Marketing Information Systems All businesses are operating under conditions of risk and uncertainty. The success or failure of any firm or company depends on many factors like economic situation, the changing tastes of customers, the extent and nature of competition and competitive activities and …
Marketing Environmental Factors Companies get resources from the environment and supplies goods and services to the environment. There are different environmental factors that affect a business ability to serve its customers. These marketing environmental factors provide opportunities or threats to a particular business. Every company or …
Marketing Environmental Factors affect Buiness No business exists and operates in a vacuum, but every business exists and operates in an environment. Efficient and effective marketing strategy always depends upon marketing manager’s ability to understand the marketing environment in which the business operates. The marketing environment …
Global Marketing Environment Whole marketing revolved around building and sustaining profitable relationships with customers. For the purpose of making profitable marketing relationship it is very essential for marketers and marketing students to understand Global Marketing Environment which actually surrounds all these marketing relationships. The global marketing …
Like Soviet Russia the political system of China is also unique in the sense that it is characterized by one party which is the communist party of China CPC, under the leadership of Chairman Mao and Marxist and Leninist thought as its guiding and controlling force. …
