Pricing is most important part of a company marketing mix strategies. Pricing can help or hinder a company products or services sale. Every company sell either a product or a service, and all companies have to choose the price to sell their products or services at, …
The necessity to observe market, business spending separately is the result of specific features that separate it from the market of personal consumption. Specifics of Business Markets A number of businesses in a particular territory Smaller number of consumers Higher value cash transactions Shorter and simpler …
Definition and Meaning of Vision Statement “A company’s Vision is a statement expresses its ultimate objectives.” It is very vital for a company to have a clear and attainable long-term vision. Vision is statement that actually guides top level management (every chief executive) manager or other company’s …
Uncertainties either leads to threat or opportunity, this is one of project management’s core concept. If a company cannot manage risk it can ultimately lead to failure in delivery of desired objectives and may be a delay in project delivery, or complete failure to delivery, benefit …
Definition of Marketing Mix This can be defined as “set off controllable, tactical marketing tools by which a company blends to produce the desired response in targeted market. After deciding objectives and goals of company then companies makes its marketing strategy. At this stage company needs …
Introduction of Apple Corporation Apple Inc. is an American multinational company. Apple Inc. is considered to be the most popular worldwide electronic company which designs, consumer electronics and sells personal computers. Headquarter of the company is located in U.S and the current CEO is Tim Cook. …
Introduction of McDonald Corporation McDonlad Corporation is the largest fast food restaurant in the world. There are more than 34,000 McDonald’s restaurants serving 69 million customers every day in over 121 countries. Geographic area of mcDonald is worldwide and the headquarter of McDonald is in U.S. …
Definition of Capitalism Capitalism may be defined as an economic system in which private persons are permitted (subject to regulations by the state) to establish factories, open mills, create banks and other business firms.” It may be defined as, “It is a system in which all …
Horizontal Integration Definition Horizontal integration is the process of integrating with the competitors or leading business that provides same goods or services. Integration may be done either by merging (joining of two companies to make one) or by acquiring (purchase of another company). Horizontal Integration is …
