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Journalism Meaning, Definition and Scope of Journalism

Meaning of Journalism Journalism means writing for newspapers or magazines. It is the communication of information through writing in periodicals and newspapers. The people have an inborn desire to know what’s novel or new. This curiosity is satisfied by the journalists through their writing in the …
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Market Opportunity Analysis Definition and Steps

Market Opportunity Analysis Definition and Steps

Definition Market opportunity analysis is a kind of business planning that emphasizes on discovering the future opportunities and evaluating the company’s technological, financial and competitive willingness to make use of them. Market analysis includes the identification of the unmet needs of the customers, identification of target …
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Competitive Market Analysis

Competitive Market Analysis

Definition One of the growth strategies in business is competitive market analysis. In simple words it is defined as the capability of a company to flagging the competitors in the market and devising ways to compete successfully. It plays a significant role at each step of …
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Product Diversification Strategy Definition Types & Approaches

Product Diversification Strategy Definition Types & Approaches

Definition Product diversification strategy is known to be one of the major forms of business growth strategies. It is also termed as business development. It can be done by adding new products to the range or by altering the existing products. Diversification strategy enables the business …
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market segmentation strategies

Market Segmentation Strategies

Definition Market segmentation is known to be an important business growth strategy. It is defined as the division of market into smaller and specific groups that are homogenous but different from other groups. Levels of Market Segmentation There are three levels of market segmentation i.e. Mass …
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Market Expansion Strategy Definition and Types

Expansion Strategy Definition The dynamic business environment demands continuous change in the business practices. It is in the terms of customer functions and groups and alternative technologies to broad the expansion scope. Whenever an organization aims at high growth, expansion strategies are always followed. In other …
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Business Growth Strategies Definition, Types and Examples

Business Growth Strategies Definition Strategy that is intended to win a larger market share is termed as business growth strategy. These  growth strategies usually answer three questions that are as follows: What is the target market of the business? Target market is determined according to psychographic …
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Agile Project Management

We hear a lot about agile development practices nowadays. Earlier it was known to be restricted to software industry but now it has a larger scope. These practices have entered other fields as well to serve the organizations in managing their projects in an advanced manner. …
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Employee Performance Management System and Process

The process for developing a network of workforce and understanding the objectives of an organization is called the employee performance management. The main thing here is to assemble the objectives of the organization with the workforce. For this, the objectives are settled by keeping in mind …
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Agile Project Management Methodologies for Software Development

Agile Project Management Methodologies for Software Development

Software industry has flourished as surprising phenomena just a two decades back and ever since then it is doing wonders in every manner. Though it brought wonders to the world, at the same time software development industry went through a number of progressive steps over the …
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