Management is responsible to all the above categories of people. The management is the member of the society; it is the citizen of the nation. It represents its masters-the shareholders. It serves as a servant to the consumer with an intention to offer him maximum satisfaction. It guides its workers. It leads them. It encourages a team spirit among them. In nutshell the management survives because others allow it to survive. The management may crack, if all any time the people on whom it depends for its survival withdraw their support. It is the people in their various capacities who provide strength to the management which grows with their help and falls when they pull their hands down.
Following are the main responsibilities of management;
- As a member of the society.
- As a citizen of the nation.
- As a representative of the shareholders.
- As a servant to the consumer.
- As an educator to the public at large, and
- As a guide and leader to the workers in the enterprise.
Maximization of the service to the society. Honesty, hard work, foresight, leadership, courtesy and service are the edifice on which the whole structure of the business is built. It is service to all related-directly or indirectly with the enterprise-which pays rich dividends and an efficient management should aim at the maximization of the service to the society. “Management” according to H.A Siman, “is not just creature of the economy, it is a creator as well, and only to the extent to which it masters the economic circumstances and alter them by conscious and direct action is then really manages.” It is here when the management starts conscious managing and altering the economic circumstances the society creeps into its (manager’s) mind and the management starts thinking in terms of service to the community as a whole. Most probably this was what in the mind of A.N. Whitened when he remarked that “A great society is a society in which its men of business think greatly of their functions” in terms of rendering service to the society and the nation.
