Morale is a feeling of togetherness. It is the capacity of a group of people to pull together persistently and consistently in pursuit of a common goal.
Methods of Measuring Morale
According to john M. Puffier there are two ways of measuring morale.
- Result method
- Attitude-gain method
- Result method. Checking the extent to which the organization is achieving results. The extent of increase or decrease in profitability, productivity or any other direct benefit to the enterprise.
- Attitude-gain method. The extent to which sentiments and attitude of an employee has developed for the betterment of the organization and the work has gained momentum can be a measuring rod. Attitude surveys help in measuring the morale in quantitative terms.
Sometimes these two methods are known as indirect and direct methods of measuring morale. Through measuring levels of output absenteeism, labour turnover, accidents, grievances and complaint records etc. the morale is measured indirectly. It thus, represents the result method. The attitude-gain method can be called direct method of measuring morale.